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IT OPERATIONS

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Sales teams are getting to know their colleagues in IT—and it’s not because they forgot their password.

Marketing and sales orgs are claiming, more than other business teams, that AI is leading to revenue increases, according to a recent global online survey from McKinsey. Of those rev org groups, 67% reported benefitting from the automation tech. But a sales team can’t build the potentially revenue-revving tools without some assistance from their technically minded colleagues.

AI-powered sales assistants are automating previously manual processes for sellers, like scoping and client research. This kind of deal-accelerating assistance requires a conversation between IT and sales. IT must understand sales team challenges (like how to find a good lead), and sales teams can learn how to support IT on their own priorities, like protecting and refining data.

We talked to the pros.—BH

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IT STRATEGY

Bring it on!

Illustration: Anna Kim, Photo: Getty Images

Adobe challenges you to a duel!

Internal employees accepted that challenge in March, participating in the company’s inaugural Security Grand Challenge event. Adobe CSO Aanchal Gupta told IT Brew in an interview at RSAC that the affair, which took place over the course of a week, was intended to boost AI fluency by challenging employees to solve a difficult business problem with AI.

“We said…‘It is not important that you find the final solution to the entire problem, but any piece, even [a] 30% solution will be a celebration,’” Gupta said.

Challengers. Since she joined Adobe in 2025, Gupta told IT Brew AI has been top of mind. While she described the software company as an “early adopter” of the technology, making sure that internal employees are effectively leveraging AI to innovate and secure the company remains one of her key priorities.

Here’s how they did it.—BM

IT OPERATIONS

Good bot!

Shannon May, Photos: Adobe Stock, Unsplash

Like a freshly promoted employee, DNSFilter’s AI support bot is moving on to bigger and better things.

Since around June of last year, the AI-supported bot has taken low-stakes support tickets off the DNSFilter support desk’s hands, responding in as little as four minutes.

“It’s actually fully automated, as long as it’s a question that the bot categorizes as a tier-1 request,” Mikey Pruitt, head of AI labs at DNSFilter, told IT Brew in an RSAC interview. He defined tier-1 support tickets as low-complexity customer requests (e.g., inquiring if a solution has a certain capability). According to IT Brew’s 2026 State of the Industry survey, which focuses on AI and automation, almost four in 10 (39%) organizations are adopting or actively piloting IT service management automation.

Check the numbers.—BM

☕️ Sales and IT join forces for AI upgrades