UP TO 30% OFF
select styles

Kick-start cozy season with limited-time markdowns on wear-forever basics and knits.*

Women

Men

Baby

Kids

TIME FOR NEW

Women

easy UPGRADEs

Men

SOFT & SWEET

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*Up to 30% off select styles online: Up to 30% off valid on select basics and knitwear styles online only through 09/30/2026. No adjustments on prior purchases. Not valid on sale items, furniture & lamps, H&M Studio, guest designer collaborations, select special collections, or in combination with any other offer. May be used with one (1) $5 Member Bonus Reward. Items purchased are subject to our 30-day return policy. Returns and exchanges beyond 30 days will not be accepted. Hosiery, underwear (excluding bras), swimwear without the hygienic seal (excluding bikini tops), opened cosmetics, earrings, face masks, and items marked 'Final Sale' cannot be returned or exchanged. Cannot be used for gift card purchases. No adjustments on prior purchases. May not be redeemed for cash or cash equivalent and is not transferable. Merchandise being returned with an H&M gift receipt or purchased with an H&M gift card will be issued a refund in the form of a merchandise credit. Offer subject to change or expire without notice. Valid in the US only.

May be subject to printing errors, changes, price changes, delivery delays and limited availability of stock.

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Up to 30% off is so fall-coded