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PRESENTED BY

Here's what you'll find in this issue:

Nic Polotnianko outworked everyone in a boring Pinterest niche to hit $15k MRR.
5 vibe coding tools. Some of the latest apps for coding with AI.
Yesterday's build board winners, including three new product launches from indie hackers.
30-second growth tip: Take an internal tool you built for yourselves and sell it as a product.

Surveys don't validate your product ideas, charging people does. Lovable lets you launch full-stack apps with logins, payments, and a real backend just by describing what you want in plain English. Get real signal from day one. Try Lovable today and claim $5 off your first month with code: INHA-05-0626.

Nic Polotnianko outworked everyone in a boring niche 🦅

Nic Polotnianko spent 1.5 years failing at basically everything he built. Then, to his surprise, a side blog revealed that Pinterest was quietly driving a ton of traffic to his site. But turning blog posts into pins was tedious manual work, and nobody had built a clean tool to automate it.

So he shipped BlogToPin, quit his job three weeks later with zero revenue, and basically bet his entire runway on it. As you can guess from the fact we're now interviewing him… the bet worked! BlogToPin is now at $15k MRR, and he just launched an email tool, Sequenzy, that's already at $1k MRR.

BlogToPin automates pin creation and scheduling for bloggers. Troublingly, it faces 10-15% monthly churn, which means Nic has to find $2k in new MRR every single month just to stay flat. This "treadmill" led him to build Sequenzy, which targets an infrastructure niche where people almost never cancel. He claims to work 16 hours a day and have no interest in "optimizing" his workflow. He just wants to outwork everyone else.

The full interview is a great look at stacking growth channels (SEO does 50% on autopilot) and why picking an "easiest-for-you" channel beats chasing theoretical bests. Plus lots more. Enjoy this one!

Read the full article →

Context.dev turns the live web into structured AI data 🌐

AI agents are only as useful as the context they receive. Context.dev gives product and engineering teams a unified API for live web extraction, site crawling, structured enrichment, screenshots, product data, and brand intelligence.

Instead of sending agents through raw HTML, boilerplate, and outdated snapshots, Context.dev returns cleaner inputs that fit modern AI workflows: markdown for retrieval, screenshots for previews, image extraction for media analysis, and company data for onboarding, billing, enrichment, and personalization. A domain can become a brand profile. A URL can become LLM-ready content. A messy merchant descriptor can become an identifiable company.

For teams building AI assistants, research agents, internal tools, or customer-facing SaaS features, Context.dev reduces the gap between “the web has the answer” and “the agent can use the answer.” Teams can start with Context.dev or review the developer docs to evaluate the API surface.

We’re blessed to be trusted by Mintlify, Klarna, Ferndesk, Passionfroot, & 5K others.

Vibe coding tools to try 🧑🏻‍💻

Hatch: Ditch ChatGPT. Use the most productive AI assistant ever made. Thoughtfully crafted by the founders of Indie Hackers.
Snyk Code: Scan and auto-patch security flaws right in your source code.
Claude Code: Command-line AI that reads, edits, and tests your codebase via natural language.
Amazon Q Developer: Build and refactor AWS apps faster with AI that understands your stack.
Bolt.diy: Prompt an app — Bolt spins up and deploys the full-stack in one click.

See all 30 tools in the directory →

Bite-sized growth tip 🍪

Take an internal tool you built for yourselves and sell it as a product.

Tom Jacquesson and Tibo Louis-Lucas didn't plan to build Tweet Hunter for anyone else. Tom was just, in his own words, "terrible at Twitter," so they built a tool to help him write better tweets. It worked so well that his engagement shot up within days.

The co-founders realized they were onto something. So they turned their internal hack into a $9 MVP in just one week. It took off almost immediately, eventually scaling to over $41k/month before getting acquired.

Founders usually overthink this stuff, but if a tool fixes your own problem fast, there are probably thousands of other people willing to pay for it.

Read the full growth report →

The Build Board 🪧

Every day, indie hackers post updates about the products they're building. Here's what the community voted to the top yesterday!

	1. AdSiftly: Free Google Ads audit tool for small businesses I built and launched a Google Ads audit tool in 48 hours. Here's exactly what I did.	▲ 10

	2. dotdotduck: Web agent that operates the page, not a sidebar chatbot What if AI became part of the interface itself?	▲ 10

	3. Repostify: AI-powered content repurposing for 9 platforms Repostify — Turn one long post into 9 platform-ready versions with Grok	▲ 10

Enjoy building in public? Post an update to your product page on Indie Hackers, and it will automatically be added to the daily leaderboard.

AI assistants are evolving. Hatch is the next generation. 🧠

AI models have evolved. ChatGPT has not.

We're still using the same old AI assistant products we were using in 2022, even though the models underneath them keep getting better.

It's time for the next generation of AI assistants.

Introducing Hatch, the most productive AI assistant ever made.

From the creators of Indie Hackers, Hatch was thoughtfully crafted to help you get real work done. From floating windows to tagging documents¡, we've reimagined every aspect of your daily AI assistant to help you operate at a higher level.

Try Hatch free. Use code INDIE30FREE for 100% off for 1 month.

Channing's Tweet Pick 🐦

If you feel the same, it's time to become an indie hacker.

—Channing

We'd love your feedback! 🙃

Did you like today's stories? Did they suck? Which ones?

We're constantly changing things up to make this newsletter more useful, so let us know what you think by replying directly to this email. We read every reply!

Special thanks to Yushavel Calderon for the graphic design, and to James Fleischmann for contributing a post.

—Channing

Indie Hackers | 522 W Riverside Ave #6526, Spokane, WA, 99201

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🗞️ What's New: $15k MRR in a boring niche, selling your internal tools, stop getting told what to do