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Here's what you'll find in this issue:

Customers wanted help, not software. This founder followed the signal to a $30k–$60k/month pricing consultancy.
5 vibe coding tools. Some of the latest apps for coding with AI.
Yesterday's build board winners, including three new product launches from indie hackers.
30-second growth tip: Translate your product into one new language and watch what happens.

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Customers Wanted Help, Not Software 💸

Tjitte Joosten built a SaaS for pricing pages. But before customers installed it, they kept asking if he could help set their prices instead. He followed that signal, retired the product, and turned RevFixr into a pricing consultancy doing $30k–$60k in monthly recurring revenue.

At first, the team did all their work manually. But then they standardized each repetitive task and eventually brought in AI. RevFixr's agents draw on the full customer context, from sales conversations through project delivery, to analyze pricing and make recommendations. That lets the consultancy work at roughly 1/5 the price of traditional firms.

Check out this interview! It gets very tactical, which I love. And it's a great case study in taking a manual process that doesn't scale and evolving it with AI.

Read the full article →

AI Is Already Building Your Buyer’s Shortlist. Is Your Brand On It? 😱

Before a buyer ever books a demo, they’re already narrowing the list. They’re asking AI which products to consider and still turning to Google to compare options.

If your B2B SaaS brand isn’t showing up in those answers, you may be eliminated before the shortlist is even made.

Visibility+ from dofollow.com helps SaaS teams improve visibility across AI answers and traditional search through:

Proprietary intelligence that shows where your brand is missing
Targeted outreach to strengthen visibility where buyers are looking
Clear reporting that shows what’s working
A strategy built for both AI discovery and traditional search

The goal isn’t just more mentions. It’s making sure your brand is present when buyers decide who belongs on the shortlist.

See where your brand is missing →

Vibe coding tools to try 🧑🏻‍💻

Hatch: Ditch ChatGPT. Use the most productive AI assistant ever made. Thoughtfully crafted by the founders of Indie Hackers.
Roo Code: Discontinued AI coding agent for VS Code.
Continue: Open-source framework for building custom AI code assistants, featuring autonomous refactoring and PR AI checks.
GitHub Copilot: Suggests code and entire functions in real time within your editor.
Lovable: Describe your idea — Lovable builds a full-stack app and reusable prompts in seconds.

See all 30 tools in the directory →

The Build Board 🪧

Every day, indie hackers post updates about the products they're building. Here's what the community voted to the top yesterday!

	1. MyBusinessCard: A 100% free, independent digital business card platform. Show IH: I built a 100% free, privacy-first digital business card platform (no ads, no tracking, <0.8 MB).	▲ 19

	2. AI Tools Vault: Discover, Compare & Explore the Best AI Tools I Almost Bought the Wrong AI Sales Tool for My 2-Person Sales Effort	▲ 8

	3. All social video downloader: Video Downloader, video saver Launched my first all-in-one social video downloader on Android (built with AppCreator24 & AdMob Mediation).	▲ 7

Enjoy building in public? Post an update to your product page on Indie Hackers, and it will automatically be added to the daily leaderboard.

Bite-sized growth tip 🍪

Translate your product into one new language and watch what happens.

The SmallPDF team did exactly that. Manuel Stofer, Lino Teuteberg, and Mathis Büchi built a suite of free PDF tools, launched in English, then used a translation service to add Thai. Thai users grew 500% in a year.

So they kept going, eventually translating SmallPDF into 17 languages. Monthly users climbed 60% in one year, from 6 million to 9.5 million, and more than 70% now come from non-English-speaking countries. The business makes $1.46 million a month.

Read the full growth report →

AI assistants are evolving. Hatch is the next generation. 🧠

AI models have evolved. ChatGPT has not.

We're still using the same old AI assistant products we were using in 2022, even though the models underneath them keep getting better.

It's time for the next generation of AI assistants.

Introducing Hatch, the most productive AI assistant ever made.

From the creators of Indie Hackers, Hatch was thoughtfully crafted to help you get real work done. From floating windows to tagging documents, we've reimagined every aspect of your daily AI assistant to help you operate at a higher level.

Try Hatch free. Use code INDIE30FREE for 100% off for 1 month.

Channing's Tweet Pick 🐦

i.e. it's not enough to "know" what to do. You have to actually DO it! And that usually requires a different set of virtues.

—Channing

We'd love your feedback! 🙃

Did you like today's stories? Did they suck? Which ones?

We're constantly changing things up to make this newsletter more useful, so let us know what you think by replying directly to this email. We read every reply!

Special thanks to Yushavel Calderon for the graphic design, and to James Fleischmann for contributing a post.

—Channing

Indie Hackers | 522 W Riverside Ave #6526, Spokane, WA, 99201

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🗞️ What's New: SaaS to $60k/month consulting, Thai users up 500%, knowing vs doing